Should WiGroup prioritize adding new features or improving existing user experience?

Introduction

The key trade-off we're examining is whether WiGroup should prioritize adding new features or improving the existing user experience. This decision is critical for the company's product strategy and future growth. I'll analyze this trade-off by considering various factors including business context, user impact, technical feasibility, and resource allocation.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming WiGroup is a tech company with an established product. Could you provide more context on the product's current market position and user base size?

Why it matters: Helps determine if growth or retention should be the focus Expected answer: Mid-sized user base with moderate growth Impact on approach: Would influence whether to prioritize new user acquisition or existing user retention

• Business Context: Based on the trade-off presented, I'm thinking revenue might be plateauing. How is our current revenue trend, and what are the primary sources?

Why it matters: Aligns solution with financial objectives Expected answer: Slight decline in revenue, primarily from subscriptions Impact on approach: Would emphasize features or UX improvements that directly impact revenue

• User Impact: I'm guessing we've received user feedback on both feature requests and UX issues. What's the balance of this feedback, and which user segments are most vocal?

Why it matters: Ensures we're addressing the most pressing user needs Expected answer: Mix of feedback, power users want features, casual users cite UX issues Impact on approach: Would help prioritize which user segment to focus on first

• Technical: Considering the trade-off, I'm wondering about our technical debt. How flexible is our current architecture for adding new features vs. refining existing ones?

Why it matters: Determines feasibility and resource requirements Expected answer: Moderate technical debt, some limitations on rapid feature addition Impact on approach: Might lean towards UX improvements if feature addition is technically challenging

• Resources: Given we're weighing two significant efforts, I'm curious about our team capacity. Do we have separate teams for feature development and UX improvement, or would this be a shared effort?

Why it matters: Influences resource allocation and timeline Expected answer: Shared team with some specialization Impact on approach: Would impact how we structure the project and allocate resources