For Workrise's workforce management platform, should we emphasize adding new features for enterprise clients or improving the mobile experience for individual workers?

Introduction

The trade-off we're examining today is whether to prioritize adding new features for enterprise clients or improving the mobile experience for individual workers on Workrise's workforce management platform. This decision is crucial for balancing the needs of our diverse user base and maintaining our competitive edge in the market. I'll approach this analysis by examining the product context, identifying key metrics, designing experiments, and providing a data-driven recommendation.

Step 1

Clarifying Questions (3 minutes)

• Based on our current revenue mix, I'm thinking enterprise clients might be our primary revenue drivers. Could you share the revenue split between enterprise clients and individual workers?

Why it matters: Helps prioritize features based on financial impact Expected answer: 70% enterprise, 30% individual workers Impact on approach: Higher enterprise revenue would lean towards prioritizing new features for them

• Considering user engagement patterns, I'm assuming individual workers use the platform more frequently. What's the daily active user ratio between enterprise clients and individual workers?

Why it matters: Indicates which group might have a more immediate impact on platform usage Expected answer: 20% enterprise users, 80% individual workers daily Impact on approach: Higher individual worker engagement might justify prioritizing mobile experience

• Looking at our technical infrastructure, I'm thinking our current architecture might favor one type of development over the other. How does our current tech stack support enterprise features vs. mobile development?

Why it matters: Assesses technical feasibility and potential resource allocation Expected answer: Equally capable of supporting both Impact on approach: If one is significantly easier, it might influence short-term priorities

• Considering our product roadmap, I'm wondering about the urgency of this decision. Is there a specific timeline or upcoming event driving this trade-off discussion?

Why it matters: Helps frame the decision in the context of broader company goals Expected answer: Aiming for major platform update in Q4 Impact on approach: Tight timeline might favor focusing on one area more intensively

• Given the competitive landscape, I'm curious about our market position. How do we currently stack up against competitors in terms of enterprise features and mobile experience?

Why it matters: Identifies potential competitive advantages or gaps Expected answer: Strong in enterprise features, lagging in mobile experience Impact on approach: Might suggest prioritizing the area where we're behind to maintain market position