Should WumDrop prioritize expanding our delivery radius or improving delivery speed for existing areas?

Introduction

The trade-off we're examining today is whether WumDrop should prioritize expanding our delivery radius or improving delivery speed for existing areas. This decision is crucial for our growth strategy and customer satisfaction. I'll analyze this trade-off by considering our business context, user impact, technical feasibility, and resource allocation.

Step 1

Clarifying Questions (3 minutes)

• Business Context: I'm thinking our current market share might influence this decision. Could you share how WumDrop is performing in existing areas compared to competitors?

Why it matters: Helps determine if we need to focus on retention or expansion Expected answer: Strong in some areas, room for improvement in others Impact on approach: Would influence whether to prioritize speed or expansion

• User Impact: Based on user feedback, I'm assuming delivery speed is a pain point. Can you confirm if we've seen an increase in complaints about delivery times recently?

Why it matters: Indicates urgency of improving speed vs. expanding reach Expected answer: Yes, slight increase in complaints over the past quarter Impact on approach: Would lean towards prioritizing speed improvements

• Technical Feasibility: Considering our current infrastructure, I'm curious about the technical challenges of expanding our radius. How scalable is our current delivery network?

Why it matters: Determines ease and cost of expansion Expected answer: Moderately scalable, but would require significant investment Impact on approach: Might favor improving speed if expansion is too resource-intensive

• Resource Allocation: Given our current team structure, I'm wondering about our capacity for these initiatives. Do we have dedicated teams for network expansion and speed optimization?

Why it matters: Influences feasibility of pursuing both options simultaneously Expected answer: Small teams for both, but limited bandwidth Impact on approach: Might necessitate choosing one priority to focus resources

• Timeline Pressure: Considering market dynamics, I'm thinking there might be urgency to this decision. Are there any upcoming competitive moves or market events influencing our timeline?

Why it matters: Helps prioritize short-term vs. long-term strategy Expected answer: New competitor entering market in 6 months Impact on approach: Might favor quicker wins in existing areas before expansion