How might we redesign Glovo's user interface to make multi-store ordering more intuitive?

Introduction

To redesign Glovo's user interface for more intuitive multi-store ordering, we need to focus on streamlining the user experience while maintaining the app's core functionality. I'll analyze the current interface, identify pain points, and propose solutions that enhance the multi-store ordering process. Let's begin by clarifying some key aspects of the problem.

Step 1

Clarifying Questions (5 mins)

• Looking at Glovo's multi-store ordering feature, I'm thinking this could be a relatively new addition to the app. Could you tell me how long this feature has been available and what percentage of orders currently involve multiple stores?

Why it matters: Determines if we're optimizing an established feature or refining a new one Expected answer: Feature launched 6 months ago, currently used in 15% of orders Impact on approach: Would focus on increasing adoption and improving user experience if relatively new

• Considering the competitive landscape, I'm curious about Glovo's unique selling proposition in multi-store ordering. How does Glovo differentiate itself from other food delivery apps in this aspect?

Why it matters: Helps align our redesign with Glovo's core strengths Expected answer: Glovo offers a wider range of store types beyond just restaurants Impact on approach: Would emphasize versatility and cross-category ordering in the redesign

• Analyzing user behavior, I'm wondering about the most common combinations of stores in multi-store orders. Can you share some insights on typical multi-store order compositions?

Why it matters: Informs design decisions to facilitate common use cases Expected answer: Most multi-store orders combine a restaurant with a convenience store or pharmacy Impact on approach: Would prioritize seamless transitions between food and non-food items in the interface

• Considering Glovo's business model, I'm interested in understanding how multi-store orders impact profitability. Are these orders generally more or less profitable than single-store orders?

Why it matters: Helps balance user experience improvements with business objectives Expected answer: Multi-store orders have higher average order values but lower margins due to increased operational costs Impact on approach: Would focus on optimizing the process to reduce operational costs while maintaining user satisfaction