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Product Management Improvement Question: NHS GP appointment booking system redesign for accessibility and efficiency
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Nextsprints

Updated Jan 22, 2025

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Asked at NHS

15 mins

How might NHS redesign its GP appointment booking system to increase accessibility and reduce missed appointments?

Product Improvement Hard Member-only
Product Strategy User Research Healthcare Innovation Healthcare Public Sector Digital Health
User Experience Digital Transformation Healthcare Technology Appointment Scheduling NHS

Introduction

The NHS GP appointment booking system needs a redesign to increase accessibility and reduce missed appointments. This challenge involves improving a critical healthcare service that impacts millions of UK residents. I'll approach this by analyzing user segments, identifying pain points, generating solutions, and proposing metrics to measure success.

Step 1

Clarifying Questions

  • Looking at the product context, I'm thinking about the current digital infrastructure. Could you provide insights into the existing digital platforms for GP appointment booking, such as mobile apps or web portals?

Why it matters: Determines the starting point for our redesign and potential integration challenges. Expected answer: There's a basic web portal with limited mobile optimization. Impact on approach: Would focus on mobile-first redesign and API development for cross-platform consistency.

  • Considering user behavior, I'm curious about the current appointment booking patterns. What's the typical lead time between booking and the actual appointment, and how does this correlate with missed appointments?

Why it matters: Helps identify if short-notice or far-future bookings are more problematic. Expected answer: Most bookings are 1-2 weeks in advance, with higher no-show rates for appointments booked further out. Impact on approach: Would explore dynamic reminder systems and flexible scheduling options.

  • Regarding pain points, I'm wondering about the primary reasons for missed appointments. Do we have data on why patients miss their scheduled visits?

Why it matters: Guides the focus of our redesign efforts to address root causes. Expected answer: Common reasons include forgetting, inability to cancel/reschedule easily, and transportation issues. Impact on approach: Would prioritize features like easy rescheduling and integration with transportation services.

  • Thinking about company alignment, what are the NHS's key performance indicators for this redesign project? Are we primarily focused on reducing missed appointments, increasing patient satisfaction, or optimizing GP time utilization?

Why it matters: Ensures our solution aligns with overarching organizational goals. Expected answer: Primary focus is on reducing missed appointments, with secondary goals of improving patient satisfaction and GP time utilization. Impact on approach: Would emphasize features that directly impact appointment attendance while considering user experience and system efficiency.

Tip

I'd like to take a brief moment to organize my thoughts before moving on to the next step. Is that alright with you?

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