You are the GM of Disneyland. You want to lower the length of the waiting lines. What do you do?

Introduction

As the GM of Disneyland, our goal is to lower the length of waiting lines, enhancing the overall guest experience. This challenge touches on several key aspects of park operations, including capacity management, guest flow, and attraction efficiency. I'll outline a strategic approach to address this issue, considering various stakeholders and potential solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at the context, I'm thinking about the scope of this initiative. Are we focusing on all attractions across the entire park, or are there specific high-traffic areas we should prioritize?

Why it matters: Determines whether we need a broad strategy or targeted interventions Expected answer: Focus on top 10 most popular attractions Impact on approach: Would concentrate resources on optimizing these key areas first

• Considering the cyclical nature of theme park attendance, I'm curious about the timing of this initiative. Are we aiming to address peak season crowds, or is this a year-round improvement effort?

Why it matters: Influences whether solutions need to be scalable or season-specific Expected answer: Year-round improvement with additional measures for peak seasons Impact on approach: Would design flexible solutions that can adapt to varying crowd levels

• Given the diverse range of attractions at Disneyland, I'm wondering if we have data on which types of rides or experiences tend to have the longest wait times?

Why it matters: Helps identify if certain attraction categories need specific strategies Expected answer: Thrill rides and new attractions have the longest waits Impact on approach: Would tailor solutions to these high-demand experiences

• Considering the potential impact on revenue, I'm curious about any constraints or guidelines regarding ticket prices or park capacity limits. Are we open to adjusting these as part of our strategy?

Why it matters: Determines the range of solutions we can consider Expected answer: Open to moderate adjustments that don't significantly impact revenue Impact on approach: Would explore a mix of operational and pricing strategies