Introduction
PingPong's e-commerce payment solution is facing an increased chargeback rate in the European market, potentially impacting revenue and customer trust. To address this issue, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both immediate and long-term implications.
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Regulatory changes can significantly impact payment processes and security measures. Expected answer: A new PSD2 regulation was implemented last quarter. Impact on approach: If true, we'd need to focus on compliance-related issues.
Why it matters: This could indicate issues with particular merchant types or products. Expected answer: Luxury goods and electronics have seen a higher increase. Impact on approach: We'd need to investigate these specific categories more closely.
Why it matters: Changes in fraud detection could lead to false positives or negatives. Expected answer: A new AI-based fraud detection system was implemented two months ago. Impact on approach: We'd need to scrutinize the new system's performance and accuracy.
Why it matters: Changes in measurement could lead to apparent increases without actual changes in performance. Expected answer: No changes in the definition or calculation method. Impact on approach: We can rule out measurement issues and focus on actual performance changes.
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