You are the product manager for Airbnb Experiences. What goals will you set for your team? What north star goal will you use?

Introduction

As the product manager for Airbnb Experiences, my primary focus is to drive growth and enhance user engagement within this segment of Airbnb's offerings. I'll outline the goals I'd set for my team and discuss the north star metric we'll use to guide our efforts.

Step 1

Clarifying Questions (3 minutes)

• Based on the growth challenge described, I'm assuming we're looking at Airbnb Experiences as a relatively mature product within Airbnb's ecosystem. Is that correct?

Why it matters: This helps frame our growth strategies within the context of an established product. Expected answer: Yes, Airbnb Experiences has been around for a few years. Impact on approach: We'd focus on optimizing existing processes and exploring new growth avenues.

• Are we considering global growth for Experiences, or is there a specific geographic focus?

Why it matters: This affects our target market and potential growth strategies. Expected answer: Global growth, but with a focus on key markets. Impact on approach: We'd prioritize high-potential markets while maintaining a global perspective.

• Do we have access to data on the current conversion rates from Airbnb's main accommodation bookings to Experience bookings?

Why it matters: This information is crucial for understanding cross-sell opportunities. Expected answer: Yes, we have access to this data. Impact on approach: We'd use this data to set specific goals for increasing Experience bookings among accommodation users.

• Are there any specific company-wide initiatives or priorities that we need to align our Experience goals with?

Why it matters: Ensures our goals are in sync with broader company objectives. Expected answer: Yes, there's a focus on increasing customer lifetime value and expanding into new markets. Impact on approach: We'd incorporate these priorities into our goal-setting process.