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Product Management Improvement Question: Simplifying insurance claims process for better customer experience

Asked at Wefox

15 mins

In what ways can we simplify the claims process for Wefox customers?

Product Improvement Medium Member-only
User Experience Design Process Optimization Technology Integration Insurance FinTech Digital Services
Product Improvement Customer Experience Digital Transformation InsurTech Claims Processing

Introduction

Simplifying the claims process for Wefox customers is a critical initiative that can significantly enhance user satisfaction and operational efficiency. As we delve into this challenge, we'll explore various aspects of the current claims process, identify pain points, and develop innovative solutions to streamline the experience for our customers.

Step 1

Clarifying Questions (5 mins)

  • Looking at the insurance industry context, I'm thinking about the complexity of claims processes. Could you help me understand the current average time it takes for a Wefox customer to complete a claim from start to finish?

Why it matters: This helps us set a baseline for improvement and identify bottlenecks. Expected answer: The current process takes an average of 7-10 days. Impact on approach: A longer timeframe would suggest focusing on reducing processing time, while a shorter one might indicate a need for improving accuracy or customer communication.

  • Considering the digital transformation in insurance, I'm curious about our current digital capabilities. What percentage of our claims are currently processed entirely online versus requiring some form of offline interaction?

Why it matters: This information will guide our approach to digitization and automation. Expected answer: About 60% of claims are processed entirely online. Impact on approach: A lower percentage would prioritize expanding digital capabilities, while a higher one might focus on refining existing digital processes.

  • Given the importance of customer satisfaction in insurance, I'm interested in our current Net Promoter Score (NPS) specifically for the claims process. Do we have this data, and how does it compare to industry benchmarks?

Why it matters: This helps us understand the urgency of improvement and set targets. Expected answer: Our claims process NPS is 30, slightly below the industry average of 35. Impact on approach: A lower NPS would emphasize the need for a more comprehensive overhaul, while a higher one might suggest focusing on specific pain points.

  • Considering the diverse nature of insurance claims, I'm wondering about the distribution of claim types we process. What are the top three types of claims Wefox handles, and what percentage of total claims do they represent?

Why it matters: This helps us prioritize which claim types to focus on for maximum impact. Expected answer: Auto claims (40%), home insurance claims (30%), and health insurance claims (20%). Impact on approach: We would tailor our solutions to address the most common claim types first.

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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