What features could be added to Zapper's DeFi dashboard to simplify complex transactions for newcomers?

Introduction

To simplify complex transactions for newcomers on Zapper's DeFi dashboard, we need to identify key features that can enhance user experience and reduce barriers to entry. I'll approach this by analyzing user segments, pain points, and potential solutions, keeping in mind the unique challenges of the DeFi space.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Zapper might be targeting a mix of crypto-curious newcomers and experienced DeFi users. Could you help me understand the primary user base we're focusing on for this improvement?

Why it matters: Determines the complexity level and educational components needed in our solutions. Expected answer: Primarily crypto-curious newcomers with some basic understanding of cryptocurrencies. Impact on approach: Would focus on simplifying concepts and providing more guidance rather than advanced features.

• Considering user behavior, I'm curious about the most common transactions newcomers attempt. What are the top 3-5 DeFi actions users typically engage with on Zapper?

Why it matters: Helps prioritize which transactions to simplify first. Expected answer: Swapping tokens, providing liquidity, and staking are the most common actions. Impact on approach: Would focus on streamlining these specific transactions in our solution.

• Regarding pain points, I'm wondering about the current user journey for completing a transaction. Could you walk me through the steps a newcomer typically goes through to complete a swap on Zapper?

Why it matters: Identifies specific areas where users might get confused or drop off. Expected answer: Users need to connect wallet, select tokens, approve transactions, and confirm on their wallet, often getting confused by gas fees and slippage. Impact on approach: Would focus on simplifying these steps and providing more context around complex concepts.

• Thinking about the product lifecycle, where does Zapper stand in terms of market adoption compared to competitors? Are we looking to rapidly expand the user base or focus on retention?

Why it matters: Influences whether we prioritize onboarding features or advanced capabilities. Expected answer: Zapper has a solid user base but is looking to expand, especially among newcomers to DeFi. Impact on approach: Would balance between simplifying for newcomers and maintaining advanced features for existing users.