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Introduction
To streamline the process of booking last-minute care on Care.com's mobile app, we need to focus on enhancing user experience, reducing friction, and leveraging technology to meet urgent needs. I'll outline a strategic approach to address this challenge, considering user segments, pain points, and potential solutions.
Step 1
Clarifying Questions (5 mins)
Why it matters: Identifies specific areas of friction in the current process Expected answer: Multiple steps including search, filtering, messaging, and scheduling Impact on approach: Would focus on streamlining and automating these steps
Why it matters: Helps define the urgency level and informs feature prioritization Expected answer: Within 24 hours, often same-day or within a few hours Impact on approach: Would emphasize speed and instant matching features
Why it matters: Identifies gaps and opportunities for differentiation Expected answer: Competitors may have faster booking or instant availability features Impact on approach: Would focus on innovative solutions to leapfrog competitors
Why it matters: Ensures solutions align with business objectives Expected answer: Increase in last-minute bookings, user retention, and caregiver utilization Impact on approach: Would prioritize features that directly impact these metrics
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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