What features could Instawork add to its mobile app to streamline the shift booking process for gig workers?

Introduction

To streamline the shift booking process for gig workers on Instawork's mobile app, we need to identify key pain points and develop innovative solutions that enhance user experience and efficiency. I'll analyze the current state, propose improvements, and outline a strategy for implementation.

Step 1

Clarifying Questions (5 mins)

• Looking at the gig economy landscape, I'm thinking Instawork might be facing increasing competition. Could you share insights on our current market position and primary competitors?

Why it matters: Determines if we focus on differentiation or doubling down on core strengths Expected answer: Strong in hospitality, facing competition from generalist platforms Impact on approach: Would emphasize industry-specific features and partnerships

• Considering the nature of shift work, I'm curious about our user retention rates. What does our current user lifecycle look like, and what are the key drop-off points?

Why it matters: Helps identify where in the booking process we should focus our efforts Expected answer: High initial engagement, drop-off after 3-4 shifts Impact on approach: Would prioritize features that encourage consistent, long-term usage

• Given the mobile-first nature of gig work, I'm wondering about our app's current performance metrics. What are our app store ratings, and what feedback themes are we seeing from users?

Why it matters: Indicates whether we need to focus on fundamental app improvements or new features Expected answer: 4.2 stars, common feedback on booking speed and shift visibility Impact on approach: Would balance core functionality improvements with innovative features

• Thinking about the broader Instawork ecosystem, I'm curious about our relationships with businesses posting shifts. How integrated are we with their scheduling systems, and what pain points do they experience?

Why it matters: Determines if we need to consider both worker and business needs in our solution Expected answer: Basic integrations, businesses struggle with last-minute cancellations Impact on approach: Would explore features that benefit both sides of the marketplace