What features could be added to Lilium's app to streamline the booking process?

Introduction

To streamline Lilium's app booking process, we need to identify key pain points and develop innovative solutions that enhance user experience while aligning with the company's strategic goals. I'll approach this challenge by segmenting users, analyzing their journey, and proposing targeted improvements.

Step 1

Clarifying Questions (5 mins)

• Looking at Lilium's unique position in the eVTOL market, I'm curious about the current user base. Could you share insights on the primary user demographics and use cases for Lilium's air taxi service?

Why it matters: Determines the focus of our streamlining efforts Expected answer: Primarily business travelers and affluent commuters in urban areas Impact on approach: Would tailor solutions to professional needs and time-sensitivity

• Considering the complexity of air travel booking, I'm wondering about the current conversion rates. What percentage of app opens result in successful bookings, and at which stages do we see the highest drop-offs?

Why it matters: Identifies critical friction points in the booking funnel Expected answer: 30% conversion rate with highest drop-offs at route selection and payment Impact on approach: Would prioritize simplifying these specific stages

• Given the innovative nature of eVTOL technology, I'm interested in user trust and adoption. What are the main concerns or hesitations users express during the booking process?

Why it matters: Highlights potential trust barriers to address in the streamlined process Expected answer: Safety concerns, unfamiliarity with eVTOL technology, and pricing transparency Impact on approach: Would incorporate trust-building elements and clear information throughout the booking flow

• Considering Lilium's growth plans, I'm curious about the app's scalability. What are the current technical limitations or bottlenecks in the booking system that might hinder expansion?

Why it matters: Ensures proposed solutions are future-proof and scalable Expected answer: Limited real-time availability updates and integration with multiple vertiports Impact on approach: Would focus on building a robust, scalable backend to support streamlined booking