How might we streamline the user interface of NetEase Mail to make it more intuitive for new users?

Introduction

To streamline the user interface of NetEase Mail and make it more intuitive for new users, we need to carefully analyze the current product, identify pain points, and develop targeted solutions. I'll approach this challenge by first clarifying our objectives, then segmenting our users, analyzing pain points, generating solutions, and finally evaluating and prioritizing those solutions. Let's begin by ensuring we have a clear understanding of the context and goals.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking NetEase Mail might be facing increased competition in the email market. Could you share insights on our current market position and who our main competitors are?

Why it matters: Understanding our competitive landscape will help us identify unique selling points and areas where we can differentiate our UI. Expected answer: NetEase Mail is a major player in the Chinese market, competing with international services like Gmail and local providers like QQ Mail. Impact on approach: If we're a market leader, we might focus on innovation; if we're catching up, we might prioritize matching competitor features.

• Considering user behavior, I'm curious about cross-platform usage. What percentage of our users access NetEase Mail on mobile devices versus desktop, and how has this trend changed recently?

Why it matters: This will help us determine if we should prioritize mobile or desktop UI improvements. Expected answer: Mobile usage has increased to 60% in the past year, with desktop at 40%. Impact on approach: A significant mobile shift would lead us to focus on mobile UI optimizations first.

• Thinking about the product lifecycle, where would you say NetEase Mail is currently positioned? Are we in a growth phase, or are we looking to revitalize a mature product?

Why it matters: This affects whether we focus on acquiring new users or retaining existing ones. Expected answer: NetEase Mail is a mature product looking to attract younger users and improve engagement. Impact on approach: We'd likely focus on modernizing the UI and introducing features appealing to younger demographics.

• Regarding company alignment, what are the primary business objectives driving this UI streamlining initiative? Are we aiming for user growth, increased engagement, or perhaps preparing for a new feature rollout?

Why it matters: Aligns our UI improvements with broader company goals. Expected answer: The main objectives are to increase daily active users and prepare for upcoming AI-powered features. Impact on approach: We'd focus on simplifying onboarding and creating space for new AI-driven functionalities.