What are the top 3 metrics you would track for Quora?

Introduction

Tracking the right metrics for Quora is crucial for understanding its success and guiding strategic decisions. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Quora is a question-and-answer platform where users can ask questions, provide answers, and engage with content across various topics. Key stakeholders include:

1. Users (askers and answerers)
2. Content creators
3. Advertisers
4. Quora management and investors

The user flow typically involves:

1. Discovering questions (via search, feed, or email notifications)
2. Reading answers
3. Optionally contributing by asking questions or providing answers
4. Engaging with content through upvotes, comments, or shares

Quora fits into the broader strategy of democratizing knowledge and creating a high-quality, user-generated content platform. It competes with platforms like Reddit, Stack Exchange, and to some extent, Wikipedia. However, Quora differentiates itself by focusing on personal experiences and expert opinions.

In terms of product lifecycle, Quora is in the growth stage, having established a strong user base but still expanding into new markets and languages.