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Product Management Design Question: Enhancing privacy features for Twitter's direct messaging system

What privacy feature would you add to Twitter?

Product Design Medium Member-only
User-Centric Design Feature Prioritization Privacy Considerations Social Media Cybersecurity Digital Communications
Social Media User Trust Product Design Privacy Features Direct Messaging

Introduction

Twitter's privacy features have been a topic of discussion for years, and as we consider adding new privacy features, it's crucial to approach this challenge with a user-centric mindset. I'll outline a strategy to enhance Twitter's privacy offerings, focusing on user needs, market trends, and potential technical challenges.

Tip

Does this approach align with your expectations? I'm happy to adjust if needed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm assuming we're working within Twitter's existing ecosystem. Is that correct?

Why it matters: This helps frame the solution within Twitter's constraints and existing features. Expected answer: Yes, we're working with Twitter's current platform. Impact on approach: We'll leverage existing Twitter resources and align with their current product suite.

  • Given Twitter's recent changes in ownership and direction, are we prioritizing user growth or monetization with this privacy feature?

Why it matters: This will guide our focus on either attracting new users or enhancing value for existing ones. Expected answer: We're focusing on user retention and trust. Impact on approach: We'll emphasize features that build user confidence and loyalty.

  • Are there any specific regulatory requirements or recent privacy incidents we need to address?

Why it matters: This will help us ensure compliance and address any pressing user concerns. Expected answer: We need to consider GDPR and recent debates about data sharing. Impact on approach: We'll prioritize transparent data handling and user control.

Propose the Goal

Given Twitter's focus on open conversation and user engagement, I believe the goal is to enhance user privacy while maintaining the platform's core value of public discourse. Does this align with your vision?

Define the Scope

Should we focus on enhancing privacy for direct messages, as they're often used for more sensitive communications?

Based on the answers, I'll assume we're focusing on enhancing privacy features for Twitter's direct messaging system, with an emphasis on user trust and retention, while ensuring compliance with global privacy regulations.

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