Introduction
LinkedIn's Trust Team faces a critical challenge: senior influencers are experiencing a high volume of spam connection requests, leading to frustration and potentially damaging the platform's reputation. This issue strikes at the heart of LinkedIn's value proposition as a professional networking platform. We'll systematically analyze the root cause, develop hypotheses, and propose solutions to enhance the experience for these key users while maintaining the platform's integrity.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Understanding the scope helps prioritize our response and resources. Expected answer: Approximately 15-20% of our senior influencers are affected. Impact on approach: A higher percentage would necessitate a more urgent, platform-wide solution.
Why it matters: This could point to an internal cause we can directly address. Expected answer: A new connection suggestion algorithm was rolled out 2 months ago. Impact on approach: If confirmed, we'd focus on tweaking the algorithm rather than external factors.
Why it matters: The pattern can indicate whether it's a systemic issue or a targeted attack. Expected answer: A sharp increase noticed over the last 4-6 weeks. Impact on approach: A sudden spike might suggest a coordinated spam campaign requiring immediate security measures.
Why it matters: This helps us understand if we're dealing with a new user onboarding issue or a broader platform vulnerability. Expected answer: Mix of new and established accounts, with a slight skew towards newer profiles. Impact on approach: If primarily new accounts, we'd focus on registration and early account monitoring processes.
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