If you were Disney's head of technology, what product would you build next?

Introduction

As Disney's head of technology, the next product I would build is an immersive, AI-powered storytelling platform that brings Disney's vast universe of characters and narratives to life in unprecedented ways. This platform would leverage cutting-edge technologies to create personalized, interactive experiences that blur the lines between physical and digital realms.

Step 1

Clarifying Questions (3 minutes)

• Given Disney's extensive IP portfolio, I'm assuming we have access to all Disney-owned characters and stories. Is that correct?

Why it matters: Defines the scope of content we can incorporate Expected answer: Yes, full access to Disney's IP Impact on approach: Enables cross-franchise experiences and broader storytelling possibilities

• Are we focusing on in-park experiences, at-home entertainment, or a combination of both?

Why it matters: Determines the primary use case and technical requirements Expected answer: Combination, with emphasis on at-home to expand reach Impact on approach: Need to design for various environments and device types

• What's our target age range for this product? Are we aiming for children, adults, or a multi-generational audience?

Why it matters: Influences the complexity and type of experiences we create Expected answer: Multi-generational, with options for different age groups Impact on approach: Requires scalable difficulty levels and diverse content themes

Propose the Goal

Given Disney's focus on storytelling and immersive experiences, I believe the goal is to create a next-generation platform that brings Disney's stories to life in personalized, interactive ways, increasing engagement and expanding our audience reach. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a core platform that can be expanded with various "experience modules" for different franchises and age groups?

Based on the answers, I'll assume we're developing a flexible, AI-driven storytelling platform that can be used both at home and in Disney parks, catering to a multi-generational audience with full access to Disney's IP.