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Product Management Design Question: Create an education product for Facebook leveraging social features

Asked at Meta

15 mins

Build an education product for Facebook.

Product Design Hard Member-only
Product Strategy User Segmentation Feature Prioritization Social Media Education Technology Professional Development
User Engagement Facebook Product Design EdTech Social Learning

Introduction

Building an education product for Facebook presents an exciting opportunity to leverage the platform's vast user base and social connectivity for learning purposes. I'll approach this challenge by first understanding the context, identifying key user segments, analyzing pain points, and then proposing innovative solutions that align with Facebook's core strengths.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this would be integrated into Facebook's existing ecosystem. Is that correct?

Why it matters: Helps frame the solution within Facebook's existing infrastructure and user base. Expected answer: Yes, it should leverage Facebook's platform. Impact on approach: Would focus on integration with existing features like Groups and Events.

  • I'm assuming we're looking at a global scale product, given Facebook's reach. Is that the case, or should we focus on specific regions?

Why it matters: Influences the scope of the solution and potential cultural considerations. Expected answer: Global, but with the ability to tailor for different regions. Impact on approach: Would design for scalability and localization from the outset.

  • Are there any specific educational areas or age groups we should prioritize, or is this meant to be a broad learning platform?

Why it matters: Helps narrow down the target audience and type of educational content. Expected answer: Broad platform, but with initial focus areas. Impact on approach: Would design a flexible system that can accommodate various types of learning content.

Propose the Goal

Given Facebook's focus on connecting people and sharing information, I believe the goal is to create an engaging, social-first learning platform that leverages Facebook's network effects to make education more accessible and interactive. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on developing core features for peer-to-peer learning and course creation within Facebook's existing infrastructure?

Based on the answers, I'll assume we're designing a global education platform integrated into Facebook, leveraging its social features, and initially focusing on adult learners for professional development and skill acquisition.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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