You are a Product Manager for Expedia. Your customer segment is international travellers. How would you go about building a product for them?

Introduction

As a Product Manager for Expedia, building a product for international travelers is an exciting challenge that aligns with our core business of facilitating travel experiences. I'll approach this task by first understanding our users' needs, analyzing the market landscape, and then proposing innovative solutions that address key pain points while leveraging Expedia's strengths.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking we're focusing on Expedia's existing ecosystem. Is that correct?

Why it matters: Helps frame the solution within company constraints Expected answer: Yes, working within Expedia's current platform Impact on approach: Would leverage existing company resources and align with current product suite

• Are we considering all types of international travelers, or should we focus on a specific subset, such as business or leisure travelers?

Why it matters: Narrows the scope and allows for more targeted solutions Expected answer: Focus on leisure travelers Impact on approach: Would tailor features to vacation planning and experiences

• Do we have any existing user research or data on pain points for international travelers using Expedia?

Why it matters: Informs our understanding of current user needs Expected answer: Yes, some data available but not comprehensive Impact on approach: Would use available data as a starting point but also propose additional research

Propose the Goal

Given Expedia's focus on providing comprehensive travel services, I believe our goal should be to create a seamless, end-to-end travel planning and booking experience for international leisure travelers. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the entire journey from inspiration to post-trip experiences, or concentrate on a specific phase like the booking process?

Based on your answers, I'll assume we're focusing on the entire travel journey for international leisure travelers, leveraging Expedia's existing platform and data.