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Product Management Design Question: Facebook Dating app launch strategy whiteboard sketch

Asked at Meta

15 mins

How would you build Facebook Dating from 0-1?

Product Design Hard Member-only
Product Strategy Market Analysis Feature Prioritization Social Media Online Dating Technology
Social Media Dating Apps User Acquisition Product Design Market Entry

Introduction

Building Facebook Dating from 0-1 is an exciting challenge that requires careful consideration of user needs, market dynamics, and Facebook's unique position in the social media landscape. I'll approach this by first clarifying our objectives, then analyzing the market and user segments, identifying key pain points, and finally proposing and prioritizing solutions. Throughout this process, I'll consider how we can leverage Facebook's existing strengths while addressing potential challenges.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm assuming we're working within Facebook's existing ecosystem. Is that correct?

Why it matters: This impacts how we can leverage existing user data and infrastructure. Expected answer: Yes, we're building within Facebook. Impact on approach: We'll focus on integrating with Facebook's core features and user base.

  • Are we targeting a global audience, or should we focus on specific regions initially?

Why it matters: Dating preferences and regulations vary significantly across cultures. Expected answer: Start with a few key markets, then expand. Impact on approach: We'll need to consider cultural nuances and local regulations in our initial design.

  • Do we have any specific timeline or resource constraints for this project?

Why it matters: This affects the scope and complexity of our initial launch. Expected answer: Aim for an MVP within 6 months. Impact on approach: We'll prioritize core features for a quick launch, with a roadmap for future enhancements.

Propose the Goal

Given Facebook's focus on connecting people and building communities, I believe our goal should be to create a dating experience that leverages Facebook's social graph to foster meaningful, long-term relationships. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the core matching and communication features, or should we also consider integration with existing Facebook features like Events and Groups?

Based on your answers, I'll assume we're building a dating feature within the Facebook ecosystem, targeting an initial launch in North America and Western Europe, with a 6-month timeline for MVP. We'll focus on core dating functionality with plans to integrate more deeply with Facebook's social features in future iterations.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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