As a PM for Facebook, what product would you build to make people safer?

Introduction

As a product manager for Facebook, designing a product to make people safer is a critical challenge that aligns with our responsibility to protect our users. I'll approach this by focusing on enhancing user safety within the Facebook ecosystem, considering both online and offline implications. My goal is to develop a solution that not only addresses immediate safety concerns but also fosters a long-term culture of security and well-being among our users.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this is specifically for Facebook's existing platform. Is that correct?

Why it matters: Helps frame the solution within Facebook's ecosystem Expected answer: Yes, focusing on Facebook's current user base Impact on approach: Would leverage existing Facebook features and user data

• Considering Facebook's global reach, should we prioritize a specific geographic region or aim for a global solution?

Why it matters: Influences the scale and cultural considerations of the solution Expected answer: Global solution with potential for regional customization Impact on approach: Would need to design for scalability and cultural adaptability

• Are there any specific types of safety concerns we should focus on, such as online harassment, misinformation, or physical safety?

Why it matters: Narrows the scope of the safety issues to address Expected answer: Focus on a combination of online and offline safety Impact on approach: Would require integrating digital and real-world safety features

• Do we have access to any recent user research or data insights regarding safety concerns on Facebook?

Why it matters: Informs the basis of our problem understanding Expected answer: Yes, some recent studies are available Impact on approach: Would use data to validate assumptions and prioritize features

Propose the Goal

Given Facebook's focus on connecting people and building communities, I believe our goal should be to create a product that enhances user safety both online and offline, fostering a secure environment for meaningful interactions. Does this align with your vision?

Define the Scope

Should we focus on developing a new feature within the existing Facebook app, or are we open to creating a standalone safety-focused application?

Based on the answers, I'll assume we're developing a new feature within the Facebook app, focusing on both online and offline safety for a global audience, with access to recent user research.