You are a PM for Facebook Sports. What would you build?

Introduction

As the PM for Facebook Sports, I'm tasked with building a product that enhances the sports experience for Facebook users. This challenge involves leveraging Facebook's vast user base and social networking capabilities to create a compelling sports-focused offering. I'll approach this by first clarifying the scope, then analyzing the market opportunity, identifying user segments and pain points, proposing solutions, and finally defining success metrics.

Step 1

Clarifying Questions (3 minutes)

• Given that we're focusing on Facebook Sports, I assume we're working within Facebook's existing ecosystem. Is that correct?

Why it matters: Helps frame the solution within Facebook's constraints and resources. Expected answer: Yes, we're leveraging Facebook's platform. Impact on approach: Would integrate with existing Facebook features and align with their overall strategy.

• Are we targeting a global audience, or should we focus on specific regions or leagues initially?

Why it matters: Influences the scope and complexity of the initial product. Expected answer: Start with major US leagues, then expand globally. Impact on approach: Would prioritize features and content relevant to US sports initially.

• Do we have access to official partnerships with sports leagues or teams?

Why it matters: Affects the type and quality of content we can offer. Expected answer: Some partnerships in place, but not comprehensive. Impact on approach: Would design features that work well with both official and user-generated content.

Propose the Goal

Given Facebook's focus on connecting people and sharing experiences, I believe the goal is to create a more engaging and interactive sports experience for Facebook users, increasing time spent on the platform and user satisfaction. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on building features for live game engagement, or should we consider the entire sports fan experience, including pre and post-game interactions?

Based on the answers, I'll assume we're building within Facebook's ecosystem, starting with major US leagues, and focusing on enhancing the live game experience with a mix of official and user-generated content.