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Pricing
Product Management Design Question: Sketch of a smartphone with grocery items and delivery route

Build a grocery solution.

Product Design Medium Member-only
Market Analysis User Segmentation Solution Prioritization E-commerce Retail Logistics
User Experience E-Commerce Product Design Grocery Delivery Urban Markets

Introduction

Building a grocery solution is a complex challenge that requires a deep understanding of user needs, market dynamics, and technological capabilities. I'll approach this by first clarifying the problem space, then analyzing the market opportunity, identifying key user segments and pain points, proposing solutions, and finally defining success metrics.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we considering a new market entrant?

Why it matters: This helps frame the solution within existing constraints or as a greenfield opportunity. Expected answer: Let's assume it's for a new market entrant. Impact on approach: We'll need to consider building from scratch, with a focus on differentiation and rapid market entry.

  • Given the broad nature of "grocery solution," I'm wondering if we should focus on a particular aspect of the grocery experience. Are we looking at the entire grocery shopping journey, or should we narrow our focus to, say, online ordering and delivery?

Why it matters: This helps define the scope of our solution and the specific problems we'll address. Expected answer: Let's focus on online ordering and delivery. Impact on approach: We'll prioritize digital user experience and last-mile logistics in our solution.

  • Considering the current market trends, I'm curious about the target market size we're aiming for. Are we looking to build a solution for a specific geographic region or demographic, or are we aiming for a broader, potentially global market?

Why it matters: This influences our user segmentation and feature prioritization. Expected answer: Let's focus on a major urban area in the United States. Impact on approach: We'll tailor our solution to urban consumers and consider local competition and regulations.

Propose the Goal

Given our focus on online ordering and delivery in a major U.S. urban area, I believe our goal should be to create a convenient, efficient, and personalized grocery shopping experience that saves time for busy urban consumers. Does this align with your vision?

Define the Scope

Based on our discussion, I'll assume we're designing an online grocery ordering and delivery platform for urban consumers in a major U.S. city. We'll focus on the end-to-end experience from browsing to delivery, with an emphasis on user experience and efficient operations.

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