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Pricing
Product Management Design Question: Lyft expanding into grocery delivery service, leveraging existing driver network

Asked at Lyft

15 mins

You are a PM at Lyft, You are asked to build a product for grocery delivery. How would you build it?

Product Design Medium Member-only
Market Analysis Product Strategy User Segmentation Transportation E-commerce Food & Beverage
Product Design Ride-Sharing Logistics Market Expansion Grocery Delivery

Introduction

As a PM at Lyft, building a product for grocery delivery is an exciting challenge that aligns with our expertise in transportation and logistics. I'll approach this by first understanding the market and user needs, then designing a solution that leverages Lyft's strengths. Let's dive into the details.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Given Lyft's focus on transportation, I'm assuming we're looking to expand into the grocery delivery space. Is that correct?

Why it matters: Helps frame the solution within Lyft's existing ecosystem Expected answer: Yes, expanding Lyft's services Impact on approach: Would leverage Lyft's driver network and logistics expertise

  • Are we targeting a specific market segment, such as urban areas where Lyft is already strong?

Why it matters: Defines initial target market and scaling strategy Expected answer: Focus on urban areas initially Impact on approach: Would tailor solution to dense urban environments

  • Do we have any existing partnerships with grocery stores, or are we starting from scratch?

Why it matters: Influences go-to-market strategy and product features Expected answer: No existing partnerships Impact on approach: Would need to include features attractive to potential grocery partners

  • What's our timeline and resource allocation for this project?

Why it matters: Helps prioritize features and set realistic goals Expected answer: 6-month timeline with a dedicated team Impact on approach: Would focus on MVP with core features first

Propose the Goal

Given Lyft's focus on efficient transportation and logistics, I believe the goal is to create a seamless grocery delivery service that leverages our existing driver network and technology platform. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the end-to-end grocery delivery experience, from order placement to delivery? I'll assume we're building a comprehensive solution unless you'd prefer to narrow the scope.

Based on these assumptions, I'll proceed with designing a full-featured grocery delivery service that integrates with Lyft's existing platform.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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