As a PM on Meta's Social Impact team, build a new product for charitable giving or crisis response.

Introduction

As a PM on Meta's Social Impact team, our task is to build a new product for charitable giving or crisis response. This challenge presents an exciting opportunity to leverage Meta's vast user base and technological capabilities to create meaningful social impact. I'll approach this by first clarifying our objectives, then analyzing the market and user needs, before proposing and evaluating potential solutions.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking we should focus on Meta's existing ecosystem. Is that correct?

Why it matters: This helps frame the solution within Meta's constraints and leverage existing resources. Expected answer: Yes, we're working within Meta's ecosystem. Impact on approach: We'd leverage Meta's user base, data, and integration with existing platforms.

• Are we looking at a global solution, or should we focus on specific regions initially?

Why it matters: This affects our user segmentation and feature prioritization. Expected answer: Start with a focus on developed markets, then expand. Impact on approach: We'd prioritize features and partnerships relevant to initial target markets.

• Is there a preference between charitable giving and crisis response, or should we explore both?

Why it matters: This significantly impacts our product direction and key features. Expected answer: Focus on charitable giving with potential for crisis response integration. Impact on approach: We'd prioritize features for everyday charitable giving, with scalability for crisis scenarios.

• Do we have any existing user research or data on Meta users' charitable behaviors?

Why it matters: This would inform our understanding of user needs and current engagement levels. Expected answer: Yes, we have some data on user engagement with existing charitable features. Impact on approach: We'd use this data to identify gaps and opportunities in current offerings.

Propose the Goal

Given Meta's focus on connecting people and creating social impact, I believe our goal should be to develop a product that seamlessly integrates charitable giving into users' daily social media interactions, making it easy and engaging for people to support causes they care about. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a standalone feature within the Facebook app, or consider integration across Meta's family of apps (including Instagram and WhatsApp)?

Based on the answers, I'll assume we're focusing on a charitable giving product integrated primarily within the Facebook app, with potential for expansion to other Meta platforms. We'll start with developed markets and prioritize everyday giving features, while keeping scalability for crisis response in mind.