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Product Management Design Question: Whiteboard sketch of hybrid work collaboration tools and user personas

Asked at Meta

15 mins

Build a product for hybrid work.

Product Design Medium Member-only
User Segmentation Problem Prioritization Solution Design Technology Enterprise Software Telecommunications
Collaboration Tools Product Design Enterprise Software Hybrid Work

Introduction

Building a product for hybrid work is a timely and complex challenge. As we navigate the post-pandemic landscape, companies are grappling with how to effectively blend remote and in-office work. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points before proposing and prioritizing solutions. Finally, I'll outline success metrics to measure our impact.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product suite. Is that the case, or should we approach this as a standalone product?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: It's a new product for an established tech company. Impact on approach: We'll need to consider integration with existing ecosystems while also exploring innovative standalone features.

  • Given the focus on hybrid work, I'm assuming we're targeting enterprise customers rather than individual consumers. Is this correct?

Why it matters: It significantly impacts our user segments and go-to-market strategy. Expected answer: Yes, primarily enterprise customers. Impact on approach: We'll focus on team collaboration features and enterprise-grade security.

  • Are there any specific time or resource constraints we should be aware of for this product development?

Why it matters: Helps prioritize features and set realistic goals. Expected answer: Aim for an MVP within 6 months. Impact on approach: We'll need to focus on core features first and plan for iterative development.

Propose the Goal

Given the focus on hybrid work, I believe our goal should be to create a product that seamlessly integrates remote and in-office work experiences, enhancing collaboration and productivity regardless of location. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on a specific aspect of hybrid work, such as meeting facilitation or project management? Or should we aim for a more comprehensive solution?

Based on your answers, I'll assume we're developing a new product for an established tech company, targeting enterprise customers, with an initial focus on meeting facilitation for hybrid teams. We'll aim for an MVP within 6 months.

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