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Product Management Design Question: Create a sports fan engagement product for Facebook's platform

Asked at Meta

15 mins

Build a product for sports fans on Facebook.

Product Design Medium Member-only
Product Strategy User Segmentation Feature Prioritization Social Media Sports Entertainment Digital Media
Social Media User Engagement Facebook Product Design Sports Tech

Introduction

Building a product for sports fans on Facebook presents an exciting opportunity to enhance user engagement and create value within the social media ecosystem. I'll approach this challenge by first clarifying key aspects, then diving into user segments, pain points, and potential solutions. My goal is to develop a product that seamlessly integrates with Facebook's platform while providing unique value to sports enthusiasts.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for Facebook's existing product ecosystem. Is that correct?

Why it matters: Helps frame the solution within Facebook's constraints and resources. Expected answer: Yes, working within Facebook's ecosystem. Impact on approach: Would leverage existing Facebook features and align with current product suite.

  • I'm assuming we're working with Facebook's established resources. Is that the case, or should we consider this as a startup within Facebook?

Why it matters: Determines the scale and resources available for the product. Expected answer: Working with Facebook's established resources. Impact on approach: Can leverage Facebook's vast user base and existing infrastructure.

  • Are there any specific time or resource constraints for this project?

Why it matters: Helps prioritize features and set realistic goals. Expected answer: No specific constraints, but looking for a viable MVP within 6 months. Impact on approach: Would focus on core features for initial launch, with a roadmap for future enhancements.

  • Has Facebook conducted any user research or gathered data insights specific to sports fans' behavior on the platform?

Why it matters: Informs our understanding of user needs and current engagement patterns. Expected answer: Yes, some data on sports-related content engagement is available. Impact on approach: Would use existing data to validate assumptions and guide feature prioritization.

Propose the Goal

Given Facebook's focus on user engagement and community building, I believe the goal is to create a dedicated space within Facebook that enhances sports fans' experience, increases their engagement with sports content, and strengthens connections with fellow fans. Does this align with your vision?

Define the Scope

Should we focus on developing features that cater to fans of major professional sports leagues initially, or should we consider a broader approach that includes amateur and niche sports as well?

Based on the answers, I'll assume we're developing a product within Facebook's ecosystem, focusing initially on major professional sports leagues, with the goal of increasing user engagement and creating a more immersive experience for sports fans.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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