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Product Management Design Question: Uber Freight in-app chat feature for improved logistics communication

Asked at Uber

15 mins

Imagine you are the Product Manager at Uber Freight. The CEO asks you to build an in-app chat feature. What would you do?

Product Design Medium Member-only
Feature Prioritization User Flow Design Metrics Definition Logistics Transportation Supply Chain
User Experience Product Design Uber Logistics Tech Communication Features

Introduction

As the Product Manager at Uber Freight, I'm tasked with building an in-app chat feature. This project involves integrating real-time communication capabilities into our existing freight management platform. I'll approach this challenge by first clarifying the requirements, then analyzing the market and user needs, and finally proposing a solution with clear success metrics.

Tip

Does this sound like a good approach? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this chat feature is specifically for Uber Freight's existing platform. Is that correct?

Why it matters: Helps frame the solution within Uber Freight's ecosystem Expected answer: Yes, it's for Uber Freight's current app Impact on approach: Would leverage existing user base and align with current product suite

  • I'm assuming we're working with Uber Freight's established resources and team. Is that the case, or should I consider this as a startup project?

Why it matters: Determines the scale and resources available for development Expected answer: Yes, we have Uber Freight's resources Impact on approach: Can consider more robust, scalable solutions

  • Are there any specific time or budget constraints for this project?

Why it matters: Helps prioritize features and set realistic goals Expected answer: 6-month timeline, flexible budget Impact on approach: Would focus on core features first, with room for expansion

  • Do we have any existing user research or data insights about communication needs in freight management?

Why it matters: Informs our understanding of user pain points and preferences Expected answer: Some preliminary data available Impact on approach: Would use existing insights to guide initial design, but plan for additional research

Propose the Goal

Given Uber Freight's focus on optimizing logistics and improving efficiency, I believe the goal of this chat feature is to streamline communication between shippers and carriers, ultimately reducing delays and improving overall freight management. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on building a chat feature that primarily facilitates real-time communication between shippers and carriers during active shipments?

Based on the answers, I'll assume we're building a chat feature for Uber Freight's existing app, focusing on shipper-carrier communication during active shipments, with a 6-month timeline and access to Uber's resources.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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