You are the PM of a Media Company. Your CEO ask you to create an app for the company's newspaper. What would you do?

Introduction

Creating a newspaper app for a media company is a significant undertaking that requires careful consideration of user needs, market trends, and technological capabilities. As the PM tasked with this project, I'll approach it systematically, focusing on delivering value to both our users and the company. Let's break this down step by step.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm assuming this is for our company's existing newspaper. Is that correct?

Why it matters: This helps frame the solution within our existing brand and content strategy. Expected answer: Yes, it's for our current newspaper. Impact on approach: We'll leverage our existing content and brand recognition.

• Are we starting from scratch, or do we have an existing digital presence like a website or a basic app?

Why it matters: This determines whether we're building on existing infrastructure or starting fresh. Expected answer: We have a responsive website but no dedicated app. Impact on approach: We can potentially repurpose some of our web content and design elements.

• What's our primary goal with this app? Is it to increase readership, boost subscription revenue, or something else?

Why it matters: This will guide our feature prioritization and success metrics. Expected answer: We want to increase digital subscriptions and daily active users. Impact on approach: We'll focus on features that drive engagement and showcase premium content.

• Do we have any existing user research or data on how our readers currently consume our content digitally?

Why it matters: This will inform our understanding of user behavior and preferences. Expected answer: We have some web analytics and survey data from our current digital readers. Impact on approach: We'll use this data to inform our initial design decisions and hypotheses.

Propose the Goal

Given our company's focus on quality journalism and digital transformation, I believe the goal is to create an engaging, user-friendly app that increases digital subscriptions and daily active users while maintaining our journalistic integrity. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a minimum viable product (MVP) that delivers our core content effectively, or are we aiming for a feature-rich app from the start?

Based on the answers, I'll assume we're creating an MVP focused on our core content, with the primary goal of increasing digital subscriptions and daily active users.