How would you define the success of Gogo's entertainment streaming platform?

Introduction

Defining the success of Gogo's entertainment streaming platform requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Gogo's entertainment streaming platform is an in-flight entertainment system that allows passengers to access a variety of content on their personal devices during air travel. The key stakeholders include:

1. Passengers: Seeking entertainment and productivity during flights
2. Airlines: Looking to enhance customer experience and differentiate their service
3. Content providers: Aiming to expand their audience and revenue streams
4. Gogo: Striving to increase market share and revenue in the in-flight connectivity space

The user flow typically involves:

1. Connecting to the in-flight Wi-Fi
2. Accessing the Gogo entertainment portal
3. Browsing and selecting content
4. Streaming the chosen content on their device

This platform fits into Gogo's broader strategy of providing comprehensive in-flight connectivity solutions, competing with other providers like Panasonic Avionics and Viasat. The product is in the growth stage of its lifecycle, with ongoing efforts to expand its content library and airline partnerships.

Software-specific considerations:

• Platform: Web-based application accessible through browsers
• Integration points: Airline entertainment systems, content provider APIs
• Deployment model: Cloud-based with local caching on aircraft servers