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Product Management Design Question: App concept for improving home cooking skills through interactive features

Asked at Lyft

15 mins

Design an app for making someone a better cook.

Product Design Medium Member-only
User Research Feature Prioritization Product Strategy Food Tech EdTech Mobile Apps
User Experience Product Design Mobile Apps Skill Development Cooking App

Introduction

Designing an app to make someone a better cook is an exciting challenge that taps into the growing interest in home cooking and culinary skills development. This product has the potential to transform how people approach cooking, learn new techniques, and gain confidence in the kitchen. I'll outline my approach to designing this app, focusing on user needs, key features, and success metrics.

Tip

Does this sound good? I'd like to confirm if you're aligned with this direction before we dive deeper.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we approaching this as a standalone app?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: It's a standalone app. Impact on approach: We'll need to consider building a user base from scratch and defining our unique value proposition.

  • Given the focus on improving cooking skills, I'm assuming we're targeting home cooks rather than professionals. Is this the right audience to focus on?

Why it matters: This defines our primary user segment and informs feature prioritization. Expected answer: Yes, focus on home cooks. Impact on approach: We'll tailor features to address common challenges faced by amateur cooks.

  • Are there any specific time or resource constraints we should consider for this project?

Why it matters: This helps scope the initial product and prioritize features. Expected answer: Aim for an MVP within 6 months. Impact on approach: We'll focus on core features that deliver the most value quickly.

Propose the Goal

Given the focus on improving cooking skills, I believe our goal should be to create an app that measurably improves users' cooking abilities and confidence in the kitchen within 3 months of consistent use. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on recipe guidance and skill development as our core features? I'll assume we're targeting home cooks looking to improve their skills, with a focus on practical, everyday cooking techniques.

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