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Product Management Design Question: Cell phone concept for two-year-olds balancing usability and safety

Asked at Apple

15 mins

Design a cell phone for a two-year-old.

Product Design Hard Member-only
User-Centered Design Safety Considerations Feature Prioritization Consumer Electronics EdTech Child Safety
Product Design Child Safety Parental Controls User Interface Tech Innovation

Introduction

Designing a cell phone for a two-year-old presents a unique challenge that requires careful consideration of safety, usability, and developmental appropriateness. I'll approach this by first clarifying our objectives, then analyzing user needs, and finally proposing innovative solutions tailored for toddlers.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Given the specificity of the target user, I'm wondering if this is for a particular company's product line. Is this meant to be an extension of an existing brand or a completely new product?

Why it matters: This helps frame the solution within existing product ecosystems or as a standalone innovation. Expected answer: It's a new product line for a major tech company. Impact on approach: We'd need to consider brand alignment and potential integration with other products.

  • Considering the young age group, I'm curious about the primary purpose of this cell phone. Is it mainly for communication, educational purposes, or entertainment?

Why it matters: This will significantly influence the core features and design priorities. Expected answer: Primarily for parental communication and safety. Impact on approach: We'd focus on simple communication features and robust parental controls.

  • Given the unique user group, I'm assuming there's been some preliminary market research. Do we have any data on parental concerns or desires for such a product?

Why it matters: This information would guide our design decisions and help address key stakeholder needs. Expected answer: Yes, we have survey data from parents of toddlers. Impact on approach: We'd use this data to inform our feature prioritization and address specific parental concerns.

Propose the Goal

Given the focus on young children, I believe our goal should be to create a safe, intuitive communication device that supports early childhood development while giving parents peace of mind. Does this align with your vision?

Define the Scope

For this design challenge, should we focus on the physical device design, the user interface, or both? I'm inclined to address both aspects as they're crucial for this unique user group.

Based on the answers, I'll assume we're designing both the physical device and user interface for a new product line, focusing on safety and simple communication features for toddlers, with strong parental controls.

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