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Product Management Design Question: Facebook calendar integration for improved social coordination

Asked at Meta

15 mins

Design a calendar product for Facebook.

Product Design Medium Member-only
Product Design User Segmentation Feature Prioritization Social Media Productivity Tools Event Management
Social Media User Experience Facebook Product Design Calendar Integration

Introduction

Designing a calendar product for Facebook presents an exciting opportunity to enhance user engagement and streamline scheduling within the social media ecosystem. I'll approach this challenge by first clarifying our objectives, then analyzing user segments and pain points before proposing innovative solutions. Let's dive in.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this calendar product would be integrated into Facebook's existing platform. Is that correct?

Why it matters: This helps frame the solution within Facebook's ecosystem and user base. Expected answer: Yes, it's intended to be part of Facebook's core platform. Impact on approach: We'd leverage existing Facebook data and align with their UI/UX standards.

  • Given Facebook's focus on connecting people, I assume the primary goal is to enhance social coordination and event planning. Does this align with your vision?

Why it matters: Ensures our solution aligns with Facebook's core mission. Expected answer: Yes, that's a key objective, but we're open to additional use cases. Impact on approach: We'd prioritize features that facilitate social interactions and group planning.

  • Are there any specific time or resource constraints for this project that I should be aware of?

Why it matters: Helps scope the solution realistically. Expected answer: We're looking for an MVP within 6 months, with potential for further development. Impact on approach: We'd focus on core features for the initial launch, with a roadmap for future enhancements.

Propose the Goal

Given Facebook's focus on social connectivity, I believe the goal is to create a calendar product that enhances user engagement by simplifying social event planning and personal scheduling within the Facebook ecosystem. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on both personal scheduling and social event coordination, or prioritize one aspect?

Based on your answers, I'll assume we're designing an integrated calendar solution for Facebook's platform, focusing primarily on social event coordination with personal scheduling as a secondary feature. We'll aim for an MVP within 6 months, leveraging existing Facebook data and adhering to their design principles.

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