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Product Management Design Question: Facebook education platform features whiteboard sketch with user flow

Asked at Meta

15 mins

Design Facebook for the education industry.

Product Design Hard Member-only
Product Strategy User Segmentation Feature Prioritization Education Technology Social Media Higher Education
User Experience Feature Prioritization Product Design Social Networking Edtech

Introduction

Designing Facebook for the education industry presents an exciting opportunity to leverage social networking capabilities for enhancing learning experiences. We'll explore how to adapt Facebook's core features to serve educational institutions, students, and educators effectively. Let's dive into the key aspects of this design challenge.

Tip

Does this approach sound good? I'd like to confirm before we proceed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be a new product within Facebook's ecosystem rather than a completely separate platform. Is that the case?

Why it matters: Helps frame the solution within existing infrastructure and user base. Expected answer: Yes, it's an extension of Facebook's current platform. Impact on approach: We'd leverage existing Facebook features and user data while tailoring them for educational purposes.

  • Given Facebook's global reach, are we focusing on a specific geographic region or educational level for this initial design?

Why it matters: Determines the scope and potential regulatory considerations. Expected answer: Focus on higher education in North America initially. Impact on approach: We'd prioritize features relevant to college students and faculty, considering U.S. education regulations.

  • I'm assuming we have access to Facebook's vast user data and analytics. Is that correct?

Why it matters: Influences our ability to personalize and target features. Expected answer: Yes, we have access to relevant, anonymized data. Impact on approach: We can use data-driven insights to inform feature development and user segmentation.

Propose the Goal

Given Facebook's focus on connecting people and sharing information, I believe the goal is to create a dedicated educational space within Facebook that enhances collaboration, knowledge sharing, and academic networking. Does this align with your vision?

Define the Scope

Should we focus on developing features that support course management, academic collaboration, and career networking for this product design challenge?

Based on the answers, I'll assume we're designing an education-focused extension of Facebook, targeting higher education in North America, with access to Facebook's existing infrastructure and anonymized user data.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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