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Product Management Design Question: Facebook email integration concept with unified inbox and social features

Asked at Meta

15 mins

Design "Facebook email."

Product Design Hard Member-only
Product Strategy User Experience Design Feature Integration Social Media Communication Technology
Social Media User Experience Product Design Communication Email Integration

Introduction

Designing "Facebook email" presents an exciting opportunity to reimagine communication within the world's largest social network. We'll explore how to integrate email functionality seamlessly into Facebook's ecosystem, enhancing user engagement and providing a unique value proposition. Let's dive into the key aspects of this product design challenge.

Tip

Does this approach sound good? I'd be happy to adjust our focus if needed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for Facebook's existing product ecosystem. Is that correct?

Why it matters: Helps frame the solution within Facebook's constraints and existing user base. Expected answer: Yes, working within Facebook's ecosystem. Impact on approach: Would leverage existing Facebook resources and align with current product suite.

  • Given Facebook's focus on connecting people, I believe the goal is to create a more integrated communication experience within the platform. Does this align with your vision?

Why it matters: Ensures our solution aligns with Facebook's core mission. Expected answer: Yes, enhancing user communication and engagement. Impact on approach: Would focus on seamless integration with existing Facebook features.

  • Are we considering this as a standalone app or a feature integrated into the main Facebook platform?

Why it matters: Determines the scope and integration level of the solution. Expected answer: Integrated feature within the main Facebook platform. Impact on approach: Would design for seamless integration with existing Facebook UI/UX.

  • Should we assume access to Facebook's vast user data and social graph for this design challenge?

Why it matters: Influences the personalization and networking capabilities of the email solution. Expected answer: Yes, full access to Facebook's user data and social graph. Impact on approach: Would leverage social connections and user behavior data for enhanced features.

Propose the Goal

Given Facebook's focus on connecting people and enhancing communication, I believe the goal is to create an email solution that seamlessly integrates with the Facebook ecosystem, leveraging social connections to provide a unique and engaging email experience. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating an email feature that's deeply integrated with Facebook's core social networking functionalities?

Based on the answers, I'll assume we're designing an integrated email feature within the main Facebook platform, with full access to Facebook's user data and social graph.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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