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Product Management Design Question: Facebook Jobs platform for small businesses hiring needs

Asked at Meta

15 mins

We have observed an organic increase in posts from small businesses regarding help wanted. Facebook has decided to invest in Jobs. How would you design a product for this need?

Product Design Medium Member-only
Product Strategy User Research Feature Prioritization Social Media Human Resources Small Business
User Experience Product Design Social Networking Small Business Job Marketplace

Introduction

Facebook's decision to invest in Jobs presents an exciting opportunity to address the organic increase in help wanted posts from small businesses. As we design this product, we'll focus on creating a solution that seamlessly integrates with Facebook's existing ecosystem while providing value to both small businesses and job seekers. Let's dive into the key aspects of this product design challenge.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions

  • Based on the problem description, I'm thinking this product would be integrated into Facebook's existing platform. Is that correct?

Why it matters: Helps frame the solution within Facebook's ecosystem Expected answer: Yes, it would be part of Facebook's main platform Impact on approach: Would leverage existing user base and align with current features

  • Are we primarily focusing on small businesses, or should we consider larger companies as well?

Why it matters: Defines our target audience and potential feature set Expected answer: Primary focus on small businesses, but scalable to larger companies Impact on approach: Would prioritize features beneficial to small businesses initially

  • Do we have any data on the types of jobs being posted or the industries most active in these help wanted posts?

Why it matters: Helps tailor the product to specific needs and industries Expected answer: Some data available, primarily service and retail industries Impact on approach: Would influence job categories and search functionality

Propose the Goal

Given Facebook's focus on connecting people and businesses, I believe the goal is to create a seamless job posting and application experience that leverages Facebook's social graph to match small businesses with qualified candidates. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the core job posting and application features, or should we also consider additional elements like resume building or interview scheduling?

Based on the answers, I'll assume we're focusing on core job posting and application features within Facebook's existing platform, primarily targeting small businesses in service and retail industries.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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