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Product Management Design Question: Facebook news feature balancing engagement and credibility

Asked at Meta

15 mins

How would you design a news feature for Facebook?

Product Design Hard Member-only
Product Strategy User Experience Design Feature Prioritization Social Media Digital News Technology
Social Media User Engagement Product Design News Feature Content Credibility

Introduction

Designing a news feature for Facebook is a complex task that requires careful consideration of user needs, platform capabilities, and broader societal implications. As we approach this challenge, we'll need to balance Facebook's existing ecosystem with the unique demands of news consumption in the digital age. I'll outline a strategic approach to tackle this design problem, focusing on user-centric solutions that align with Facebook's core mission of connecting people and fostering community engagement.

Tip

Does this framework sound good to you? I'd be happy to adjust my approach based on any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Given Facebook's existing News Feed, I'm assuming we're looking to enhance or redesign the news experience rather than starting from scratch. Is that correct?

Why it matters: Helps determine if we're iterating on existing features or creating something entirely new. Expected answer: Yes, we're enhancing the existing news experience. Impact on approach: We'll need to consider integration with current features and user behaviors.

  • Considering Facebook's global reach, are we focusing on a specific region or aiming for a global news feature?

Why it matters: News consumption varies greatly across cultures and regions. Expected answer: We're aiming for a global solution with regional customization. Impact on approach: We'll need to design for scalability and localization.

  • With the rise of misinformation concerns, is addressing content credibility a key priority for this feature?

Why it matters: Influences the core design principles and potential partnerships. Expected answer: Yes, content credibility is a major concern. Impact on approach: We'll need to incorporate fact-checking mechanisms and source credibility indicators.

Propose the Goal

Given Facebook's focus on user engagement and information sharing, I believe the goal is to create a personalized, trustworthy news experience that increases daily active usage while promoting informed discussions. Does this align with your vision?

Define the Scope

Should we focus on integrating this news feature within the main Facebook app, or are we considering a standalone news app?

Based on the answers, I'll assume we're enhancing the news experience within the main Facebook app, with a global focus and strong emphasis on content credibility.

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