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Product Management Design Question: Facebook interface mockup showing COVID-19 information hub and community support features

Asked at Meta

15 mins

Design a product for Facebook to fight COVID-19.

Product Design Hard Member-only
Product Strategy User Empathy Data Analysis Social Media Healthcare Technology
Social Media User Engagement Product Design Health Tech Crisis Management

Introduction

Designing a product for Facebook to fight COVID-19 is a critical challenge that requires careful consideration of the platform's strengths and the pandemic's unique characteristics. I'll approach this by leveraging Facebook's vast user base, data analytics capabilities, and social connectivity features to create a solution that can make a significant impact in combating the spread of the virus and supporting affected communities.

Tip

Does this approach align with your expectations? I'd be happy to adjust my focus if needed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm assuming we're working within Facebook's existing ecosystem. Is that correct?

Why it matters: This helps frame the solution within Facebook's current capabilities and user base. Expected answer: Yes, we're leveraging Facebook's platform. Impact on approach: We'll focus on integrating with existing Facebook features and user behaviors.

  • Are we prioritizing a global solution, or should we focus on specific regions most affected by COVID-19?

Why it matters: This affects the scale and localization requirements of our solution. Expected answer: A global solution with the ability to tailor for local needs. Impact on approach: We'll need to design for scalability and cultural adaptability.

  • Should we consider both mobile and desktop experiences, or focus primarily on mobile?

Why it matters: This influences the design and feature set of our solution. Expected answer: Primarily mobile, but with desktop support. Impact on approach: We'll prioritize mobile-first design while ensuring key functionalities work on desktop.

Propose the Goal

Given Facebook's focus on connecting people and sharing information, I believe our goal should be to create a product that leverages these strengths to provide accurate COVID-19 information, facilitate community support, and aid in contact tracing efforts. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a dedicated COVID-19 information hub within the Facebook app, or would you prefer we explore integrating COVID-19 features across existing Facebook functionalities?

Based on the answers, I'll assume we're creating a dedicated COVID-19 information and support hub within the Facebook app, with a primary focus on mobile users globally, while allowing for regional customization.

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