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Product Management Design Question: Facebook relocation feature concept with AI-powered recommendations for new connections and local events

Asked at Meta

15 mins

Design a relocation feature for Facebook.

Product Design Medium Member-only
User-Centric Design Feature Prioritization Metrics Definition Social Media Technology Community Platforms
User Experience Feature Development Product Design Social Networking Relocation

Introduction

Designing a relocation feature for Facebook is an intriguing challenge that could significantly enhance user experience and engagement on the platform. This feature would likely involve helping users manage the process of moving to a new location, updating their information, and connecting with their new community. Let's dive into the details of how we might approach this design problem.

Tip

Does this sound good? I'd like to confirm if this aligns with your vision for the feature before we proceed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this is specifically for Facebook's existing platform. Is that correct?

Why it matters: This helps frame the solution within Facebook's ecosystem and constraints. Expected answer: Yes, it's for Facebook's main platform. Impact on approach: We'd leverage existing Facebook features and align with their current product suite.

  • I'm assuming we're working with Facebook's substantial resources. Are there any specific constraints we should be aware of?

Why it matters: Understanding resource limitations helps in proposing realistic solutions. Expected answer: No major constraints, but solutions should be scalable. Impact on approach: We can consider more ambitious features but need to ensure they're globally scalable.

  • Has Facebook conducted any user research on relocation needs among its user base?

Why it matters: Existing data could inform our design decisions and user segmentation. Expected answer: Some preliminary research exists, but it's not comprehensive. Impact on approach: We'd need to propose additional research to fill in gaps in our understanding.

Propose the Goal

Given Facebook's focus on connecting people and building communities, I believe the goal of this relocation feature is to streamline the process of updating one's life changes on the platform while facilitating connections in the new location. Does this align with your vision?

Define the Scope

Should we focus on both domestic and international relocations for this product design challenge? I'm inclined to consider both, as Facebook is a global platform, but I want to ensure we're not overextending the scope.

Based on the answers, I'll assume we're designing for Facebook's main platform, considering both domestic and international relocations, with access to substantial resources but a need for global scalability. We'll also need to propose some additional user research to supplement existing data.

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