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Product Management Design Question: Facebook sports engagement feature conceptualization

Asked at Meta

15 mins

How would you design FB Sports?

Product Design Hard Member-only
Product Strategy User Segmentation Feature Prioritization Social Media Sports Entertainment Digital Media
Social Media User Engagement Feature Development Product Design Sports Tech

Introduction

Designing FB Sports presents an exciting opportunity to enhance Facebook's engagement in the sports domain. I'll approach this challenge by first clarifying our objectives, then analyzing user segments and pain points before proposing innovative solutions. Let's dive in and explore how we can create a compelling sports experience within the Facebook ecosystem.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this is for Facebook's existing platform. Is that correct?

Why it matters: Helps frame the solution within Facebook's ecosystem Expected answer: Yes, it's for Facebook's main platform Impact on approach: Would leverage existing Facebook features and user base

  • I'm assuming we're working with Facebook's substantial resources. Is there any specific constraint we should be aware of?

Why it matters: Determines the scale and scope of our solution Expected answer: No major constraints, but focus on feasibility Impact on approach: Balance innovation with practical implementation

  • Has Facebook conducted any recent user research on sports engagement on the platform?

Why it matters: Informs our understanding of current user behavior Expected answer: Yes, some data is available Impact on approach: Would incorporate existing insights into our design process

Propose the Goal

Given Facebook's focus on connecting people and fostering communities, I believe the goal for FB Sports is to create a more engaging and interactive sports experience that strengthens connections among fans and enhances their ability to follow and discuss sports events. Does this align with your vision?

Define the Scope

Should we focus on live sports engagement features for this product design challenge? This would include real-time updates, fan interactions, and potentially integrating with live video streams.

Based on the answers, I'll assume we're designing FB Sports as a new feature set within the main Facebook platform, focusing on enhancing live sports engagement without any major resource constraints.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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