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Product Management Design Question: Conceptualize a stock trading product integrating Facebook's social network

Asked at Meta

15 mins

Design a stock trading product for Facebook.

Product Design Hard Member-only
Product Strategy User Segmentation Feature Prioritization Social Media Financial Services Technology
Social Media User Engagement Product Design FinTech Stock Trading

Introduction

Designing a stock trading product for Facebook presents an intriguing challenge at the intersection of social media and financial technology. This task involves leveraging Facebook's vast user base and social connectivity while addressing the complexities of stock trading. I'll approach this by first clarifying the project's scope, then analyzing the market opportunity, identifying user segments, and proposing solutions that address key pain points. Let's dive in.

Tip

Does this approach sound good? I'd like to confirm before we proceed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be a new product initiative for Facebook rather than an enhancement to an existing feature. Is that correct?

Why it matters: Helps determine if we're working within existing constraints or have more freedom to innovate. Expected answer: Yes, it's a new product initiative. Impact on approach: We'll need to consider integration with Facebook's core platform while potentially exploring new UI/UX paradigms.

  • Given Facebook's global reach, are we considering a US-only launch initially, or should we design for international markets from the start?

Why it matters: Affects regulatory considerations and feature prioritization. Expected answer: US-only launch initially. Impact on approach: We'll focus on US market needs and regulations first, with scalability in mind for future expansion.

  • Are there any specific partnerships or data sources Facebook has secured for this product, or should we assume we're starting from scratch?

Why it matters: Influences the depth and accuracy of financial data we can provide. Expected answer: No specific partnerships yet, but open to exploring options. Impact on approach: We'll need to factor in time and resources for securing reliable data sources and potential partnerships.

Propose the Goal

Given Facebook's focus on connecting people and sharing information, I believe the goal is to create a social-first stock trading platform that democratizes investing by leveraging user networks and facilitating knowledge sharing. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a full-fledged trading platform, or concentrate on social features that complement existing brokerages?

Based on the answers, I'll assume we're designing a new product that integrates social features with basic trading functionality, initially for the US market, without pre-existing financial partnerships.

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