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Product Management Design Question: Facebook volunteering app concept with user engagement focus

Asked at Meta

15 mins

How would you design a volunteering app for Facebook?

Product Design Medium Member-only
Product Strategy User Segmentation Feature Prioritization Social Media Non-profit Community Engagement
User Engagement Facebook Product Design Social Impact Volunteering

Introduction

Designing a volunteering app for Facebook presents an exciting opportunity to leverage the platform's vast user base and social connectivity to drive positive social impact. The key aspects we'll need to consider include user engagement, community building, and seamless integration with Facebook's existing features. Let's dive into the design process, focusing on creating a solution that not only meets user needs but also aligns with Facebook's mission of bringing the world closer together.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this is for Facebook's existing platform. Is that correct?

Why it matters: Helps frame the solution within Facebook's ecosystem Expected answer: Yes, it's for Facebook's platform Impact on approach: Would leverage existing Facebook features and user base

  • I'm assuming we have access to Facebook's extensive user data and analytics. Is this a fair assumption?

Why it matters: Influences our ability to personalize and target the volunteering experience Expected answer: Yes, we have access to Facebook's user data Impact on approach: Would enable data-driven decision making and personalized recommendations

  • Are there any specific types of volunteering or causes that Facebook wants to prioritize?

Why it matters: Helps focus our design on specific use cases or social impact areas Expected answer: No specific priorities, open to all types of volunteering Impact on approach: Would design for flexibility and diverse volunteering opportunities

Propose the Goal

Given Facebook's focus on connecting people and building communities, I believe the goal is to create a volunteering app that increases user engagement in social causes while strengthening local and global communities. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on integrating volunteering features into the existing Facebook app, or create a standalone volunteering app within the Facebook ecosystem?

Based on your answers, I'll assume we're designing an integrated volunteering feature within the main Facebook app, leveraging existing user data and social connections.

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