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Product Management Design Question: Sketch of a smartphone with finance app interface tailored for millennials

Asked at SoFi

15 mins

Design a finance app for millennials.

Product Design Medium Member-only
User Segmentation Feature Prioritization Product Strategy Financial Services Technology Mobile Applications
User Experience Fintech Product Design Mobile Apps Millennial Marketing

Introduction

Designing a finance app for millennials is an exciting challenge that addresses a crucial need in today's digital-first world. As we dive into this product design question, I'll outline my approach to creating a solution that not only meets the financial needs of millennials but also aligns with their values and lifestyle. Let's explore how we can develop a finance app that's intuitive, engaging, and tailored to this tech-savvy generation.

Tip

Does this sound good? I'd like to confirm if this aligns with your expectations before we proceed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Would you say that's the case?

Why it matters: Helps frame the solution within company constraints Expected answer: Yes, working within Company X's ecosystem Impact on approach: Would leverage existing company resources and align with current product suite

  • Considering the focus on millennials, I'm assuming we're looking at a mobile-first approach. Is that correct?

Why it matters: Determines the primary platform and user experience design Expected answer: Yes, mobile-first but with potential for web integration Impact on approach: Would prioritize mobile UX/UI design and features

  • Given the competitive landscape in fintech, are we aiming to disrupt the market or improve upon existing solutions?

Why it matters: Influences the level of innovation and risk we're willing to take Expected answer: A mix of both, with a focus on differentiation Impact on approach: Would balance innovative features with proven financial management tools

Propose the Goal

Given the focus on millennials and financial management, I believe the goal is to create a finance app that simplifies complex financial concepts, encourages smart money habits, and helps millennials achieve their financial goals. Does this align with your vision?

Define the Scope

Should we focus on personal finance management, including budgeting, savings, and investment features for this product design challenge?

Based on the answers, I'll assume we're designing a mobile-first finance app for a established tech company, aiming to differentiate in the market while addressing core financial needs of millennials.

Tip

At this point, I'll take a 1-minute break to organize my thoughts before diving into the next step.

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