You're Swiggy's (Indian food delivery app) PM, how would you go about designing & launching a product for restaurants?

Introduction

As Swiggy's PM, designing and launching a product for restaurants is a crucial initiative that could significantly impact our ecosystem. This project aims to enhance our relationship with restaurant partners, potentially improving their operations and, in turn, the overall customer experience. Let's dive into the details of how we can approach this challenge.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this product would be integrated within Swiggy's existing ecosystem. Is that correct?

Why it matters: Helps frame the solution within Swiggy's constraints and leverage existing resources. Expected answer: Yes, it should be part of Swiggy's platform. Impact on approach: We'll focus on integration with current systems and align with Swiggy's product suite.

• I'm assuming we have access to Swiggy's data on restaurant performance and customer feedback. Is this a fair assumption?

Why it matters: Determines the depth of insights we can leverage for product design. Expected answer: Yes, we have access to comprehensive data. Impact on approach: We can use data-driven decision making throughout the design process.

• Are we focusing on all restaurant partners or a specific segment (e.g., high-volume, new partners)?

Why it matters: Helps narrow down the target user base and prioritize features. Expected answer: Focus on all partners initially, but prioritize high-volume restaurants. Impact on approach: We'll design a scalable solution with tiered features for different segments.

Propose the Goal

Given Swiggy's focus on enhancing the food delivery ecosystem, I believe the goal is to create a product that empowers restaurants to optimize their operations, increase order volume, and improve customer satisfaction. Does this align with your vision?

Define the Scope

Should we focus on a comprehensive restaurant management system or a more targeted solution addressing specific pain points in the current process?

Based on the answers, I'll assume we're designing a comprehensive restaurant management system integrated with Swiggy's platform, leveraging our existing data and focusing initially on high-volume partners.