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Product Management Design Question: Facebook learning solution concept with user engagement focus

Asked at Meta

15 mins

Design a learning solution for Facebook.

Product Design Hard Member-only
Product Strategy User Segmentation Feature Prioritization Social Media EdTech Professional Development
Social Media User Engagement Facebook Product Design E-Learning

Introduction

Designing a learning solution for Facebook presents an exciting opportunity to enhance the platform's value proposition and user engagement. This challenge involves creating a feature or product that facilitates learning experiences within the Facebook ecosystem. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points before proposing and evaluating potential solutions.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm assuming we're working within Facebook's existing ecosystem. Is that correct?

Why it matters: This helps frame the solution within Facebook's constraints and resources. Expected answer: Yes, we're designing for Facebook's platform. Impact on approach: We'll leverage existing Facebook features and align with their current product suite.

  • Are we focusing on any specific type of learning, such as professional skills, hobbies, or academic subjects?

Why it matters: Different learning types may require distinct approaches and features. Expected answer: Open to all types of learning, but with a focus on skills relevant to Facebook's user base. Impact on approach: We'll design a flexible solution that can accommodate various learning categories.

  • Should we consider integration with Facebook's existing features like Groups or Events?

Why it matters: Integration could leverage existing user behaviors and increase adoption. Expected answer: Yes, consider how the learning solution could integrate with current features. Impact on approach: We'll explore ways to seamlessly incorporate learning into the Facebook experience.

Propose the Goal

Given Facebook's focus on connecting people and sharing information, I believe the goal is to create a learning solution that enhances user engagement and provides value through knowledge sharing and skill development. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a new feature within the Facebook app, or consider a standalone learning platform connected to Facebook?

Based on the answers, I'll assume we're designing an integrated learning feature within the Facebook app, focusing on various types of learning content, and leveraging existing Facebook functionalities.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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