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Product Management Design Question: Conceptualize a Meta apartment finding solution leveraging social networking

Asked at Meta

15 mins

Design a new product on Meta to Find Apartments

Product Design Hard Member-only
Product Strategy User Segmentation Feature Prioritization Social Media Real Estate Technology
Community Building User Trust Product Design Social Networking Real Estate

Introduction

Designing a new product on Meta to find apartments is an exciting challenge that aligns with the company's mission to connect people and build communities. This product could revolutionize how people search for and secure housing, leveraging Meta's vast user base and social graph. I'll approach this design problem by first clarifying our objectives, then analyzing user segments and pain points, before proposing and prioritizing solutions. Let's dive in.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be a new product within Meta's ecosystem, rather than an enhancement to an existing feature. Is that correct?

Why it matters: This helps frame whether we're working within existing constraints or have more freedom to innovate. Expected answer: Yes, it's a new product within Meta's ecosystem. Impact on approach: We'll need to consider integration with existing Meta products while also having the flexibility to create something entirely new.

  • Given Meta's focus on social connections, should we prioritize leveraging the social graph for this apartment-finding product?

Why it matters: This will guide our approach to user segmentation and feature prioritization. Expected answer: Yes, leveraging the social graph should be a key consideration. Impact on approach: We'll focus on social features and recommendations based on users' networks.

  • Are there any specific time or resource constraints we should be aware of for this product development?

Why it matters: This helps us scope the solution appropriately. Expected answer: Assume a 6-month timeline with a dedicated team. Impact on approach: We'll prioritize an MVP with core features that can be launched within this timeframe.

Propose the Goal

Given Meta's focus on connecting people and building communities, I believe the goal is to create a socially-driven apartment-finding platform that leverages Meta's unique strengths in social networking to simplify and personalize the apartment search process. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the initial apartment search and discovery phase, or should we also include features for the entire rental process, including applications and lease signing?

Based on the answers, I'll assume we're focusing on the search and discovery phase for now, with the potential to expand to the full rental process in future iterations.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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