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Product Management Design Question: Create Meta's competitor to Airbnb Experiences, blending social media and travel

Asked at Meta

15 mins

Design a product for Meta Inc. to compete with Airbnb Experiences.

Product Design Hard Member-only
Product Strategy Competitive Analysis User Experience Design Social Media Travel Virtual Reality
Product Design Meta Travel Tech VR/AR Social Experiences

Introduction

Designing a product for Meta Inc. to compete with Airbnb Experiences is an exciting challenge that leverages Meta's strengths in social connectivity and digital platforms. We'll need to create a unique offering that combines immersive experiences with Meta's social graph and technology capabilities. I'll outline my approach to this product design, focusing on user needs, market opportunities, and innovative solutions.

Tip

Does this sound good? I'd like to confirm if you agree with this direction before we dive deeper.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking we're designing this product specifically for Meta's ecosystem. Is that correct?

Why it matters: This helps frame the solution within Meta's existing resources and align with their current product suite. Expected answer: Yes, we're working within Meta's ecosystem. Impact on approach: We'll leverage Meta's social graph, AR/VR capabilities, and existing platforms.

  • Given Meta's focus on the metaverse, should we consider incorporating virtual or augmented reality experiences into this product?

Why it matters: This could differentiate our offering from Airbnb Experiences and align with Meta's long-term vision. Expected answer: Yes, consider both physical and virtual experiences. Impact on approach: We'll explore a hybrid model of real-world and virtual experiences.

  • Are there any specific time or resource constraints we should be aware of for this product launch?

Why it matters: This helps prioritize features and set realistic goals for the initial release. Expected answer: Aim for a minimum viable product (MVP) within 6 months. Impact on approach: We'll focus on core features first, with a phased rollout plan.

Propose the Goal

Given Meta's focus on connecting people and building communities, I believe the goal is to create a platform that facilitates unique, shared experiences that strengthen social bonds both online and offline. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a standalone app within the Meta ecosystem, or integrate it into existing platforms like Facebook or Instagram?

Based on the answers, I'll assume we're creating a new product within Meta's ecosystem, leveraging existing platforms and technologies, with a focus on both physical and virtual experiences. We'll aim for an MVP launch within 6 months.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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