Design a new feature for Uber Eats.

Introduction

Designing a new feature for Uber Eats presents an exciting opportunity to enhance the food delivery experience. I'll approach this challenge by first understanding the context, identifying key user segments and pain points, and then proposing innovative solutions that align with Uber Eats' strategic goals. Let's dive in.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this is for Uber Eats' existing product ecosystem. Is that correct?

Why it matters: Helps frame the solution within Uber's constraints and resources. Expected answer: Yes, working within Uber Eats' ecosystem. Impact on approach: Would leverage existing Uber technologies and align with current product suite.

• Given Uber's focus on user experience and efficiency, I believe the goal is to enhance customer satisfaction and increase order frequency. Does this align with your vision?

Why it matters: Ensures the solution aligns with Uber's objectives. Expected answer: Yes, with perhaps additional emphasis on driver efficiency or restaurant partnerships. Impact on approach: Would prioritize features that directly impact user satisfaction and ordering behavior.

• Are we considering any specific market or geographical constraints for this feature?

Why it matters: Helps tailor the solution to specific user needs and regulatory environments. Expected answer: Focus on urban markets in the United States. Impact on approach: Would consider urban lifestyle trends and US-specific food delivery patterns.

Propose the Goal

Given Uber's focus on enhancing the food delivery experience, I believe the goal is to increase user engagement and order frequency while improving overall satisfaction. Does this align with your vision?

Define the Scope

Should we focus on enhancing the ordering process or the post-order experience for this product design challenge?

Based on your answers, I'll assume we're focusing on enhancing the ordering process within urban US markets, aiming to increase user engagement and satisfaction.