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Product Management Design Question: Mobile app interface showing cheese selection features and recommendations

Design a product to choose cheese.

Product Design Medium Member-only
User Segmentation Feature Prioritization Product Strategy Food & Beverage Retail Technology
User Experience Product Design Mobile Apps Food Tech Data Management

Introduction

Designing a product to choose cheese is an intriguing challenge that combines user experience, data management, and potentially AI-driven recommendations. This task involves creating a solution that simplifies the cheese selection process for consumers while potentially revolutionizing how people interact with and purchase cheese products. I'll approach this by first clarifying the problem space, then diving into user segments, pain points, and potential solutions.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or should I approach this as a standalone solution?

Why it matters: This helps frame the solution within existing constraints or as a new market entry. Expected answer: It's a standalone solution. Impact on approach: I'd focus on creating a unique value proposition and consider various business models.

  • Given the nature of cheese selection, I'm assuming this is primarily a consumer-facing product. Is that correct, or should we consider B2B applications as well?

Why it matters: It determines our target audience and potential features. Expected answer: Primarily consumer-facing, but open to B2B applications. Impact on approach: I'd prioritize consumer needs but keep B2B opportunities in mind for future expansion.

  • Considering the complexity of cheese varieties, I'm wondering if we have access to a comprehensive cheese database or if building one would be part of the solution?

Why it matters: It affects the scope of the project and potential partnerships. Expected answer: No existing database, it needs to be built. Impact on approach: I'd include data collection and management as a key component of the solution.

Propose the Goal

Given the focus on cheese selection, I believe the goal is to create a user-friendly platform that simplifies and enhances the cheese selection process for consumers, potentially increasing cheese appreciation and sales. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a mobile app that helps users choose cheese in real-time while shopping, or a more comprehensive platform that includes educational content and personalized recommendations?

Based on the answers, I'll assume we're creating a standalone, consumer-facing mobile app that helps users choose cheese in real-time, with the potential for future B2B applications. We'll need to build our own cheese database as part of the solution.

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